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Business136

4 Reasons Good Employees Lose Their Motivation Motivation — the willingness to get the job done by starting rather than procrastinating, persisting in the face of distractions, and investing enough mental effort to succeed — accounts for 40% of the success of team projects. Yet managers are often at a loss as to how to effectively motivate uninspired employees. Our review of research on motivation indicates that the key is for managers to fi.. 2021. 7. 27.
Make Learning a Lifelong Habit I recently worked my way through Edmund Morris’s first two Teddy Roosevelt biographies, The Rise of Theodore Roosevelt and Theodore Rex. Roosevelt wasn’t without flaws, but he was by nearly all accounts fascinating and intellectually voracious. He published his first book, The Naval War of 1812, at 23 and continued to write on everything from conservation to politics and biography. According to .. 2021. 7. 26.
The Hazards of a “Nice” Company Culture Have you ever attended a meeting that wasn’t the meeting? Everyone was pleasant and agreeable in the room, but then filed off to engage in back-channel conversations and hold kangaroo courts. This kind of charade is one of the many symptoms of a “nice” culture. But what’s touted as niceness is often nothing more than the veneer of civility, a cute nod to psychological safety, a hologram that fal.. 2021. 7. 24.
When Crisis Strikes, Lead With Humanity The writer George Saunders has a fitting analogy for the current Covid-19 moment: We’ve slipped on ice but haven’t hit the pavement yet. We’re caught in a suspended state between losing control and feeling the full impact. The comparison points to a paradoxical tension that leaders must manage: providing direction, guidance, and reassurance while acknowledging that the path ahead isn’t clear. Do.. 2021. 7. 24.
How to Leave Work at Work Some jobs have very clear lines between when you’re “on” and when you’re “off,” while in others the lines are blurred — or potentially nonexistent. That makes not being distracted by work, especially mentally, a major challenge. This can lead to sitting at dinner while your daughter tells a story about her day, but instead of hearing her you’re wondering whether an email from your boss came thro.. 2021. 7. 24.
Why Compassion Is a Better Managerial Tactic than Toughness Stanford University neurosurgeon Dr. James Doty tells the story of performing surgery on a little boy’s brain tumor. In the middle of the procedure, the resident who is assisting him gets distracted and accidentally pierces a vein. With blood shedding everywhere, Doty is no longer able to see the delicate brain area he is working on. The boy’s life is at stake. Doty is left with no other choice .. 2021. 7. 24.
혹시 퇴사를 생각하고 있나요? 퇴사를 생각하고 있나요? 만약 그렇다면 당신 혼자만 그런 게 아닙니다. 설문 조사에 따르면 코로나19 팬데믹 이후 직장인 25~50% 이상이 새로운 일자리를 찾을 계획인 것으로 나타났습니다. 이 중 일부는 단순히 새로운 일자리를 찾고 싶어 하는 전문직 종사자들입니다. 상황이 불확실했던 작년 한 해 동안 ‘안정된’ 직장을 떠나 이직하는 것을 주저하는 경향이 나타났던 탓에 평소보다 수치가 늘어났죠. 또 다른 응답자들의 경우 회사의 포스트 팬데믹 정책에 대한 우려나 지난 1년간 원격 근무를 하면서 생긴 업무 환경 변화(혹은 다시 대면 근무나 하이브리드 근무로 전환하면서 생긴 변화) 등 다양한 이유로 새로운 직장을 찾고 있다고 합니다. 과연 퇴사를 하는 게 옳은 선택인지 확신할 수 없거나 특정한 문제만 해결된다.. 2021. 7. 23.
A/B테스트가 능사는 아니다 해마다 기업들은 고객을 끌어들이고 붙들며 재구매를 유도하는 마케팅 작업에 수십억 달러를 지출합니다. 이런 엄청난 규모의 투자에도 불구하고 이들 계획이 정말로 효과가 있는지, 개선의 여지가 있는지 판가름하는 것은 정말로 어려운 일이죠. 광고 캠페인의 투자수익률(ROI)을 측정하는 방법으로 A/B 테스트가 흔히 이용됩니다. A/B 테스트에서 소비자는 두 타깃 그룹으로 나뉘며 테스트 후 그룹 간의 결과가 비교되죠. 올바른 분석적 접근이 이뤄진다면 이러한 A/B 테스트는 유용한 시사점을 제공할 수 있지만 여기서 매우 잘못된 판단을 내리는 일도 드물지 않습니다. A/B 테스트의 실행 방식에서 오는 단점을 이해하기 위해 가상의 예시를 들어보겠습니다. 여러분이 고객유지율이 낮아져 걱정하고 있는 예술 기관과 작업한다고.. 2021. 7. 23.
In Praise of the Incomplete Leader We’ve come to expect a lot of our leaders. Top executives, the thinking goes, should have the intellectual capacity to make sense of unfathomably complex issues, the imaginative powers to paint a vision of the future that generates everyone’s enthusiasm, the operational know-how to translate strategy into concrete plans, and the interpersonal skills to foster commitment to undertakings that coul.. 2021. 7. 23.